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About Me
My experience is diverse: I've worked in-house as a customer marketing manager, as well as a PR/AR/social media manager. I've worked in an agency role on behalf of enterprise software and telecom clients, comprising a mix of big data, visual analytics, data science, integration, security, cloud, devices, as well as mobile and fixed network infrastructure. In all roles I've driven meaningful customer relationships and success storytelling, media and analyst coverage, social media program development and execution, program planning, market/competitor reporting, and many other aspects of PR/AR programs. I'm a Certified Customer Advocacy Professional by ICCAP, and I'm a huge believer in the PESO Model. Copies of my resume are available by request.
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Media Samples
What Are the Misconceptions Behind
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How to Turn Data Into StoriesWhen Yakult, a Japan-based maker of probiotic dairy drinks, put TIBCO's data analysis tool into the hands of its sales force, they swapped out stale spreadsheets for stories about how the product was performing in real time.
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Modern Airline Apps Put Pressure on Aging IT InfrastructureRocana CEO Omer Trajman explains the biggest risk to airlines that will result in a consumer backlash, undoing all the gains of their front office investments.
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Computer Glitches Grounding FlightsRocana CTO Eric Sammer joins KTVU FOX Bay Area to discuss the latest wave of computer glitches grounding flights across the US.
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Rocana Could Eliminate the Blame Game from Microservices TroubleshootingTheNewStack's Kiran Oliver reviews the Rocana Ops platform in detail.
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5 Best Practices to Help SMBs Perform Resource Capacity PlanningBrian Bargmann, engineering project manager at Rocana, shares tips and best practices for effective capacity planning.
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Three Questions CEOs Should Ask Their CIOs About Operational Knowledge GapsIn this contributed article, Rocana CEO Omer Trajman shares three fundamental questions CEOs should ask their CIOs to better understand and close operational intelligence gaps.
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Procera CEO on Social Networking Traffic, OlympicsJames Brear, CEO of Procera Networks, talks about social networking traffic and video streaming levels during the London Olympics. He speaks with Jon Erlichman on "Bloomberg West."
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Rocana Open Sources “Osso”: Why Freeing the Data is Meaningful for IT LeadershipIndustry Analyst Toph Whitmore writes about the Osso Project, an open source schema-definition model for serialized data pioneered by Rocana.
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Writing Samples
The Quick and Dirty Public Relations Guide to WikipediaThis helpful guide explains how PR practitioners can satisfy the clients' needs while still respecting Wikipedia’s rules of engagement.
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TIBCO Lighthouse Case Study: Panera BreadThis in-depth Lighthouse case study explains Panera Bread's challenges with master data management, adopting the TIBCO platform to solve those challenges, and the successful outcomes achieved.
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